Caterpillar Cowboy: Notes from Yelp's S-1 IPO Filing

caterpillarcowboy:

Some quick thoughts after skimming Yelp’s S-1. Read it in the raw here.
  1. 22M reviews of 19M businesses, averaging 100 words per review.
  2. 529k businesses have “claimed” their page.
  3. 19k local businesses pay for advertising, spending an average of $234/mo.
  4. Yelp made $40M in local…

I think the Yelp/foursquare concern is the opposite. Foursquare has a direct connect with where you are now and what you think. Yelp has been about where you have been and what you think. Yelp has check-ins, sure, but have you ever seen anyone ever check into Yelp? (anyone? ever? in NYC or SF?)  That being said, Foursquare needs the kind of loyal review culture Yelp has developed in major cities in order to really bring a complete package to the table. 

Let’s get crazy: Yelp/Foursquare acquire each other (don’t worry about the physics, this is theory!). If they could work out the focal differences, they could be the dominant force in local marketing/engagement.

Source: caterpillarcowboy

16 Notes/ Hide

  1. collette-richardson reblogged this from porchdog
  2. diane-walker reblogged this from acafourek
  3. caterpillarcowboy reblogged this from acafourek and added:
    No, you are completely missing the point. The problem isn’t consumer adoption, it’s business owner adoption and...
  4. mcdavis said: I think this was pretty obvious to anyone outside of a big city. Here, no one knows what Yelp is (let alone Foursquare).
  5. acafourek reblogged this from caterpillarcowboy and added:
    Yelp/foursquare concern is the opposite. Foursquare has a direct connect with where you are now and what you think. Yelp...
  6. dfdeshom reblogged this from caterpillarcowboy and added:
    mother going public these days?
  7. porchdog reblogged this from caterpillarcowboy
  8. caterpillarcowboy posted this

Recent comments

Blog comments powered by Disqus